Good people helping build great businesses.

Our culture is built on continuous improvement and collaboration and is one that values integrity, balance, and conviction of purpose. Our team has extensive experience in private equity, investment banking, fortune 500 companies, and founder-owned businesses. We’re dedicated to helping our partner companies grow and succeed and relish the opportunity to be part of the journey.

James Baker
Principal

James Baker

Jennifer Baker photo
Controller

Jennifer Baker

Andrew Bell
Associate

Andrew Bell

Jack Cardwell
Co-Founder & Partner

Jack Cardwell

Elizabeth Horton
Associate

Elizabeth Horton

Associate

Brenden Hueston

Gary Loudamy photo
Operating Partner

Gary Loudamy

Ben Moss
Co-Founder & Partner

Ben Moss

Associate

Dallen Nelson

Scott Shapiro photo
Vice President

Scott Shapiro

Greyson Zaun
Associate

Greyson Zaun

Principal

James Baker

As a Principal, James is involved in all aspects of the firm’s investment activities. James started his career as an investment banker at Harris Williams & Co., where working with middle market private equity firms and founder-owned businesses sparked his interest in lower middle market investing. Having grown up in Jacksonville, Florida, James thrives in warm weather and jumped at the opportunity to work in private equity in Texas, joining Greenridge in 2013. Outside the office, you will find James spending time with his wife Michelle, their two daughters, and their dog Bella. He enjoys getting outside with his family, cooking for friends, learning about wine, and suffering every football season as a dedicated Vanderbilt and Jacksonville Jaguars fan. He can occasionally be found struggling to become a serviceable golfer in hopes of one day keeping up with Jack and Ben. James also spends time supporting local non-profits by serving on the board of the Austin Sunshine Camps and as Board Chair for PelotonU, a college completion non-profit serving working adults.

Controller

Jennifer Baker

Jennifer is the Controller at Greenridge and is responsible for the firm’s accounting, treasury, tax and human resource operations. Jennifer began her career in public accounting at PricewaterhouseCoopers after graduating from Texas A&M University. In the years since, Jennifer has worked with businesses large and small, but has always gravitated towards opportunities to work directly with founders. At Greenridge, Jennifer enjoys being part of a team that influences significant change and growth for lower middle market organizations. Outside of the office, Jennifer stays very busy with her husband, Travis, and their 4 young children. On any given weekend you will find her at a softball game, horse show, swim meet, soccer game, or watching Aggie Football. Jennifer is very involved in her children’s school, serves on a number of boards and non-profit organizations, and is a long-term member of Austin Ridge Bible Church.

Associate

Andrew Bell

Andrew is an Associate at Greenridge and is involved in the firm’s portfolio company operations and investment activities. He was born and raised in Austin, graduated from Austin High, and then attended the University of Virginia, where he received a B.S. in Finance from the McIntire School of Commerce. After graduating, Andrew returned to Austin to work in the operating arm of Vista Equity Partners, where he developed a passion for supporting and partnering with software companies on their growth journey. Outside of work, he enjoys spending time with family, playing tennis, and rooting for any and all UVA sports teams.

Co-Founder & Partner

Jack Cardwell

Jack is a Managing Partner at Greenridge and is involved in all aspects of the firm’s operations. He has spent over 20 years in private equity after beginning his career as an investment banker in New York. Jack worked in larger market private equity at Greenhill Capital Partners in New York and Parthenon Capital in Boston. He fell in love with lower middle market investing during his eight years at Blue Sage Capital. Jack grew up in Austin and relishes the opportunity to build Greenridge in his hometown, surrounded by family and friends. When not in the office, Jack can most often be found with his family on a baseball field, golf course, cheering on the Longhorns, or enjoying some other outdoor activity. He is an avid reader, a (sometimes) competitive amateur golfer, an engaged participant in the education reform movement, and a dedicated member of Austin Ridge Bible Church. More than anything, he is blessed with a wonderful wife, Emily, and their two sons.

Associate

Elizabeth Horton

Elizabeth is an Associate at Greenridge and is involved in all aspects of the firm’s internal operations and sourcing efforts. She was born and raised in Austin, TX and is a graduate of The University of Texas at Austin. Elizabeth enjoys wearing many hats as part of the team at Greenridge. Before joining Greenridge, Elizabeth worked for Crosstimbers Capital Group, a Texas-based investment firm providing growth capital to founder-led companies, and before that as a digital analyst in Washington, D.C. A true Austinite, Elizabeth can often be found swimming at Barton Springs, hiking the Greenbelt, or walking town lake with her friends, when she isn’t trying one of Austin’s many new and delicious restaurants.

Associate

Brenden Hueston

Brenden is an Associate at Greenridge and is involved in all aspects of the firm’s investment activities. He was born and raised in Southern California and is a graduate of the University of California, Berkeley, where he earned a B.A. in Economics with Distinction. Prior to joining Greenridge, Brenden was an Investment Banking Analyst at Shea & Company, focusing on software and tech-enabled services. In his free time, he enjoys traveling, playing golf, and watching Angels and Chargers games.

Operating Partner

Gary Loudamy

Gary is an Operating Partner at Greenridge and is involved in partner company operations. Gary brings 30 years of Fortune 100 business experience to our firm, including a diverse career in a variety of leadership roles with Johnson & Johnson, where he developed expertise in the fields of Human Resource Management, Process Improvement, Strategic Planning, Change Management, Integration of Acquisitions, and Leadership Development. Gary grew up in Texas and, after serving in the U.S. Army, graduated from Texas A&M. Gary is actively involved as a leader at All Saints Presbyterian church. He and his delightful wife Gail enjoy traveling, hiking, tennis, and reading. A special pleasure is spending time with their family which includes 2 daughters and 4 lovely grandchildren.

Co-Founder & Partner

Ben Moss

Ben is a Managing Partner at Greenridge and is involved in all aspects of the firm’s operations. He has over 20 years of experience helping entrepreneurs build high growth businesses. Prior to co-founding Greenridge, Ben was a senior investment professional with Centennial Ventures, a communications, media and technology-focused investment firm that invested across all stages of private equity. He also served as an executive for Grande Communications, a start-up cable company now serving nine markets in Texas. Ben began his career in investment banking with Merrill Lynch and received his BBA in Finance from Southern Methodist University. He is a founding member of All Saints Presbyterian Church, a board member of Casner Christian Academy, and an active supporter of Side by Side Kids. Outside of Greenridge, you will find Ben spending time with his wife, Courtney, and chasing his three young kids. He also enjoys running on the Lady Bird Lake trail, working on his golf game, and doing his part to support Austin’s Tex-Mex establishments.

Associate

Dallen Nelson

Dallen is an Associate at Greenridge and is involved in the firm’s sourcing and market discovery efforts. He grew up in San Diego, but returned to his family’s native home of Austin where he attended the University of Texas and received a B.S. in Mechanical Engineering from the Cockrell School of Engineering. After graduating, Dallen worked for various startups where he developed a passion for innovative, growing technology companies. Outside of work, he enjoys spending time with his family, rock climbing, and beating Andrew in chess.

Vice President

Scott Shapiro

Scott is a Vice President at Greenridge and is involved in all aspects of the firm’s investment activities. Scott developed a passion for the lower middle market while working as an investment banker at Lincoln International in New York, where he helped bootstrapped software businesses navigate the M&A process. Eager to find a way to work with founders in a more long-term capacity, Scott moved to Austin and joined Greenridge as an Associate in 2016. When not in the office, Scott can most often be found exploring the Austin restaurant scene, mountain biking on the Greenbelt, or remodeling his home with his partner, Ellen. Scott is a native of St. Louis, MO and a graduate of Indiana University, where he earned a B.S. in Business Administration from the Kelley School of Business.

Associate

Greyson Zaun

Greyson is an Associate at Greenridge and is involved in all aspects of the firm’s investment activities. He was born and raised in Des Moines, IA and is a graduate of the University of Iowa, where he earned a B.B.A. in Finance and Economics from the Tippie College of Business. After graduation, Greyson began his career in Chicago as an analyst for Barclays, where he focused on mergers and acquisitions and strategic advisory across the software, business services, and financial sponsor landscapes. Greyson is a die-hard Hawkeye football fan and loves to play alternative and folk rock songs on the guitar. When not in the office, he can most often be found exploring the city of Austin with friends or running alongside one of Austin’s many lakes.

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